Hiding bot traffic, BCP, and fear of losing billions in revenue due to stolen content

The importance of bot traffic was clearly defined as a priority issue in the BCP standard. This is not an anomaly, as those who have become rich on free information would have us believe, but rather a key indicator of the state of the online ecosystem.

The Bot Consent Protocol Standard set the direction, and the industry responded surprisingly quickly after years of stagnation.

An industry shift that cannot be overlooked

It has begun!

When a field that has remained unchanged for a decade shifts in a matter of weeks, it is no coincidence.

It is a response.

A good example is Statcounter — an analytics company that has done nothing but make cosmetic changes for more than a quarter of a century. The platform was technologically anchored in the millennium and was considered one of the more static players in the web analytics industry, but until today it remained frozen in time, without ideas, without development, and without adapting to progress.

And then something happens that is hard to ignore: a new feature appears in their interface that did not exist until recently — ignore bot traffic.

“ignore bot traffic”

This is not an innovation or progress, but rather a defensive move by giants such as Amazon, Meta, and Google, who somehow had to react and start somewhere.

What this move really says and Why hiding bot traffic is a problem … more in detail >>

FAQ

What is a Bot Consent Protocol Standard?

BCP is a proposed technical and legal standard for regulating automated access to websites. More about BCP >>

Why hiding bot traffic is bad?

Due to transparency and security aspects.