A sharp, authoritative look at Google’s ad rules for publishers — and the paradox of Google not following the same rules it enforces. A reminder that publishers are partners, not subordinates.
In the digital world, Google acts like a teacher, a judge, and a parent telling you how to behave. It teaches us how we should display ads, how we must protect user experience, and how we should stay “responsible”. And then… it does exactly what it forbids us to do. As a publisher, I follow the rules as long as they make sense. But Google is not my boss. It’s a platform I use — for as long as it works for me. If Google ever decides I don’t “deserve” its ads, that’s perfectly fine. I can remove them myself.…