Initial measurements confirm that readers coming from Bing stay on the website longer. The bounce rate is 25% better compared to visitors from Google, which supports my recent findings that using Bing is not just an alternative, but a method for attracting quality audience.
Bing wants to become Google, but I think it could become even better. Why is Binging a method for a quality audience? Because ... +25% better bounce rate. When I started using Bing as my primary tool, I thought it was just an alternative to Google. But it quickly became clear that Bing-ing is more than that – it’s a method that brings a different audience. An audience that is more serious, more focused, and stays on the site longer. First findings Readers coming through Bing stay longer on the site. Bounce rate is about 25% better compared to other…